define('DISALLOW_FILE_EDIT', false); define('DISALLOW_FILE_MODS', false); Conversion Rate Optimisation Archives | Keyword Machine


Unbounce and Keyword Machine: The Cool BFFs that Increase Your Website’s Conversion Rate

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Getting more visibility for your website is key to its success. Yet visibility alone isn’t enough. You also need to convince those users to click through to your site, to stay long enough to learn more about your company and your products and services, and then to buy some of those products and services or to sign up for your mailing list so that they become leads for ongoing sales opportunities.

Search engine optimization and pay-per-click advertising can help you get the visibility, but you need the right strategies to help you get the click-through rate you need. Then you need to create landing pages and copy that are designed to convert.

That’s where Unbounce and Keyword Machine come in. Keyword Machine has long been helping site owners to quickly create effective AdWords campaigns that use large lists of related keywords, and Unbounce has an established reputation for helping site owners create landing pages that convert. Now Unbounce has a new service that uses dynamic text replacement to quickly create new landing pages using closely related keywords, including location tags.