The Team

The Keyword Machine is a privately held company based in Melbourne, Australia.

Founded by Pete Cane and Anne Chiew in 2010, The Keyword Machine is a company founded to “scratch our own itch” – for years we’d struggled with how manual it was to create large search campaigns, so decided that it was time for us to build something that made it easier and more automated.

Pete Cane

Pete Cane

Pete is an online search and advertising veteran, with over fourteen years in the industry. He worked in the team at LookSmart that launched Australia’s first paid search program, has run his own ad creation business, managed technology teams in agencies, and sold adservers and media solutions for Microsoft.
Find out more about Pete in his LinkedIn profile.

Anne Chiew

Anne Chiew

Anne is a highly experienced search marketer, with over ten years in agency, publisher, and client side roles. Over the years, she’s built SEO departments in agencies, run search for multiple brands at Fairfax Digital, and now owns consultancy firm Chiew Search Marketing.

Find out more about Anne in her LinkedIn profile.